The people at Old Spice are amazing. Even before Axe bodyspray (ugh) they were seen as the old man smell that old men put on to hide their, well, old man smell. This all changed with a series of hilarious comercials of a man promising ridiculous things (like swandives into a hot tub and a motorcycle - you know the ad). This week, the actor from the commericals started an amazing online campaign where he made video responses to commentors on his YouTube, Twitter and Facebook page. Genius marketing which paid back in spades considering the buzz about it all week with big names like Alyssa Milano, Perez Hilton, Ellen DeGeneres, Ashton Kutcher, Demi Moore, Christina Applegate and Cliff Bleszinski joining in the fun. Even politcal pundit George Stepanopoulos gets a vid! Good times. Best of all, it ended this week, ensuring that this flash in the pan internet meme didn't outlast its welcome. Well done Old Spice.